Apple - Tamara Henderickson

Apple users consists of middle class and upper class American users who pay a lot of money for products that give them the best user experience. People of ages ranging from 16-35 use Macbooks for school, work, and recreational endeavors.

Apple focuses on the areas where they can make the biggest impact our planet, reducing climate change, conserving important resources, and using safe materials. Therefore, they set a goal to make all their products carbon neutral by 2030. And because they sell so many products, making a small adjustment will have a meaningful impact. Their plan is to decarbonize their products and to transition them to use clean electricity, designed with recycled and low-carbon materials, prioritizing lower carbon ways of shipping costs, according to their Environmental Report.

SWOT Analysis Some strengths of the Mac laptops are... - its user-friendly operating systems  - its sleek and lightweight design - its impressive high-quality webcam & audio quality  - its high quality backlit keyboard with a large sized touchpad that makes it easier to complete tasks Some weaknesses of the Mac laptops are... (top) 2023 model (bottom) 2019 model - highly-priced - limited storage options - lack of ports - incompatibility with other software The opportunities of Apple... - consistent customer growth - smart wearable technology - buy now, pay later service Posable threats  to Apple... - increasing competition (Windows, Dell, etc) - after effects of the COVID-19 pandemic - criticized monopoly of iPhone's app stores.

MISSION STATEMENT At Apple, our mission is to create efficient and innovative electronic products that enhance the lives of our consumers, while promoting sustainability and reducing environmental impact. BRIEF HISTORY The Apple company was founded by Steve Jobs and Steve Wozniak who changed the way people viewed computers. They wanted to make them small enough to have at home and offices.