CH. 2 - STRATEGIC PLANNING FOR COMPETITIVE ADVANTAGE

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SWOT Analysis

Some strengths of the Mac laptops are...

- its user-friendly operating systems 

- its sleek and lightweight design

- its impressive high-quality webcam & audio quality 

- its high quality backlit keyboard with a large sized touchpad that makes it easier to complete tasks


Some weaknesses of the Mac laptops are...

(top) 2023 model
(bottom) 2019 model
- highly-priced

- limited storage options

- lack of ports

- incompatibility with other software


The opportunities of Apple...

- consistent customer growth

- smart wearable technology

- buy now, pay later service


Posable threats to Apple...

- increasing competition (Windows, Dell, etc)

- after effects of the COVID-19 pandemic

- criticized monopoly of iPhone's app stores.





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