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Showing posts from October, 2023

CH. 17 - ADVERTISING AND PUBLIC RELATIONS

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"Introducing the all-new Macbook Air with a 15-inch Liquid Retina display. Bigger than before, yet still impossibly light and thin. Supercharged by the M2 chip, the Macbook Air 15" has blazing fast performance, up to 18 hours of battery life (battery life varies by use), and 6 speakers that deliver immersive Spatial Audio. It also comes in 4 gorgeous colors - space grey, silver, midnight, and starlight." https://www.youtube.com/watch?v=51QO4pavK3A&ab_channel=Apple

CH. 15 - RETAILING

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There isn't  much of difference from buying an Apple product from the original Apple Store then another retail store like Best Buy except  the experience in-store. Even though other retail store may be convenient , people usually prefer to go to the Apple Store because they've received training and know the products better.

CH. 6 - CONSUMER DECISION MAKING

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THE BEST FOR MOST PEOPLE Apple MacBook Air (13 Inch, 2022) This model comes with a lot of upgrades on both the inside and out, It comes in two new colors - midnight and starlight- in addition to the traditional space gray and silver options. This display is also bigger and equipped with an updated webcam. It's 13.6 inches, has thinner borders and a 1080p camera. The charger works faster. IF YOU WANT A BIGGER SCREEN Apple MacBook Air (15 Inch, 2023) The first large-screen option within the Air Macbook line. You don't need to spend so much money on a 14 or 16in Macbook Pro just to get a big display now. It has all the same features as the 13 inch Macbook Air. Even though it's a larger design, it still has maintains the same thin, sleek, lightweight design. Powered by the same M2 chip... BEST BUDGET MACBOOK Apple MacBook Air (M1, 2020) If you dont want to spend too much money, then stick with the Macbook Air that runs on the M1 chip from 2020. There's no fan so it remains

CH. 5 DEVELOPING A GLOBAL VISION

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Apple strives to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and internet offerings. Apple’s vision statement is “ to make the best products on earth, and to leave the world better than we found it. ” This corporate vision statement includes excellence and the net benefits of the technology company’s products. Apple’s vision statement has the following components: Making the best products The earth as the target market Leaving the world better Apple’s corporate vision statement also guides operations to “leave the world better,” which implies satisfying the stakeholders of the business. The company’s purpose in stakeholder management focuses on achieving a net benefit for the world through information technology and related services. Thus, the vision statement influences Apple’s corporate citizenship efforts toward minimizing environmental impact and contributing s

CH. 11 - DEVELOPING AND MANAGING PRODUCTS

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Mac enables employees to get their best work done from anywhere. iOS, iPadOS, macOS, and tvOS have a built-in framework that supports mobile device management (MDM). MDM lets you securely and wirelessly manage devices by sending profiles and commands to the device, whether they're owned by the user or your organization.