Apple strives to bring the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and internet offerings. Apple’s vision statement is “ to make the best products on earth, and to leave the world better than we found it. ” This corporate vision statement includes excellence and the net benefits of the technology company’s products. Apple’s vision statement has the following components: Making the best products The earth as the target market Leaving the world better Apple’s corporate vision statement also guides operations to “leave the world better,” which implies satisfying the stakeholders of the business. The company’s purpose in stakeholder management focuses on achieving a net benefit for the world through information technology and related services. Thus, the vision statement influences Apple’s corporate citizenship efforts toward minimizing environmental impact and contr...
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