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CH. 10 - PRODUCT CONCEPTS
The Apple Store's brand name and brand mark contributes to several advantages that have helped establish Apple as a powerful and recognizable brand. Global Recognition The Apple logo is one of the most iconic symbols in the world. This recognition helps establish trust and credibility among customers. Innovation & Design Apple is known for its innovation and sleek design. Its products are often associated with cutting-edge technology and aesthetically pleasing design. That is why people who appreciate style and creativity are loyal to the company. Brand Loyalty Apple has a strong customer base. They're often associated with quality, reliability and great customer service. These qualities are what drives Apple consumers to stay loyal to the brand and continue to produce more business, Product Ecosystem Apple's brand extends beyond individual products to a whole line of products including, Macbooks, iPhones, iPads, Apple Watches, Apple TV, and more. The seamless combinat
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