CH. 16 - PROMOTIONAL PLANNING FOR COMPETITIVE ADVANTAGE

-

Comments

Post a Comment

Popular posts from this blog

CH. 10 - PRODUCT CONCEPTS

-
Image
The Apple Store's brand name and brand mark contributes to several advantages that have helped establish Apple as a powerful and recognizable brand. Global Recognition The Apple logo is one of the most iconic symbols in the world. This recognition helps establish trust and credibility among customers. Innovation & Design Apple is known for its innovation and sleek design. Its products are often associated with cutting-edge technology and aesthetically pleasing design. That is why people who appreciate style and creativity are loyal to the company. Brand Loyalty Apple has a strong customer base. They're often associated with quality, reliability and great customer service. These qualities are what drives Apple consumers to stay loyal to the brand and continue to produce more business, Product  Ecosystem Apple's brand extends beyond individual products to a whole line of products including, Macbooks, iPhones, iPads, Apple Watches, Apple TV, and more. The seamless combinat...
Read more

CH. 17 - ADVERTISING AND PUBLIC RELATIONS

-
Image
"Introducing the all-new Macbook Air with a 15-inch Liquid Retina display. Bigger than before, yet still impossibly light and thin. Supercharged by the M2 chip, the Macbook Air 15" has blazing fast performance, up to 18 hours of battery life (battery life varies by use), and 6 speakers that deliver immersive Spatial Audio. It also comes in 4 gorgeous colors - space grey, silver, midnight, and starlight." https://www.youtube.com/watch?v=51QO4pavK3A&ab_channel=Apple
Read more

CH. 3 - ETHICS AND SOCIAL RESPONSIBILITY

-
Image
Apple focuses on the areas where they can make the biggest impact our planet, reducing climate change, conserving important resources, and using safe materials. Therefore, they set a goal to make all their products carbon neutral by 2030. And because they sell so many products, making a small adjustment will have a meaningful impact. Their plan is to decarbonize their products and to transition them to use clean electricity, designed with recycled and low-carbon materials, prioritizing lower carbon ways of shipping costs, according to their Environmental Report.
Read more