CH. 16 - PROMOTIONAL PLANNING FOR COMPETITIVE ADVANTAGE

-

Comments

Post a Comment

Popular posts from this blog

CH. 18 - PERSONAL SELLING AND SALES MANAGEMENT

-
Image
Product Knowledge - Understand the features and specifications of the MacBook models being sold - Stay informed of the latest updates, releases and promotions from Apple Customer Identification - Identify potential customers who would be interested in purchasing a MacBook. - Understand the customers' needs and preferences for the product Introduction & Greeting - Approach customers in a friendly manner - Introduce yourself and ask if the customer is interested in a specific product Needs Assessment - Ask the customer questions so you know what they're looking for Product Demonstrations - Showcase the MacBook's features and capabilities, emphasizing those that line up with the customer's needs. - If possible, allow the customer to experience the device hands-on.
Read more

CH. 17 - ADVERTISING AND PUBLIC RELATIONS

-
Image
"Introducing the all-new Macbook Air with a 15-inch Liquid Retina display. Bigger than before, yet still impossibly light and thin. Supercharged by the M2 chip, the Macbook Air 15" has blazing fast performance, up to 18 hours of battery life (battery life varies by use), and 6 speakers that deliver immersive Spatial Audio. It also comes in 4 gorgeous colors - space grey, silver, midnight, and starlight." https://www.youtube.com/watch?v=51QO4pavK3A&ab_channel=Apple
Read more

CH. 3 - ETHICS AND SOCIAL RESPONSIBILITY

-
Image
Apple focuses on the areas where they can make the biggest impact our planet, reducing climate change, conserving important resources, and using safe materials. Therefore, they set a goal to make all their products carbon neutral by 2030. And because they sell so many products, making a small adjustment will have a meaningful impact. Their plan is to decarbonize their products and to transition them to use clean electricity, designed with recycled and low-carbon materials, prioritizing lower carbon ways of shipping costs, according to their Environmental Report.
Read more