CH. 2 - STRATEGIC PLANNING FOR COMPETITIVE ADVANTAGE
SWOT Analysis Some strengths of the Mac laptops are... - its user-friendly operating systems - its sleek and lightweight design - its impressive high-quality webcam & audio quality - its high quality backlit keyboard with a large sized touchpad that makes it easier to complete tasks Some weaknesses of the Mac laptops are... (top) 2023 model (bottom) 2019 model - highly-priced - limited storage options - lack of ports - incompatibility with other software The opportunities of Apple... - consistent customer growth - smart wearable technology - buy now, pay later service Posable threats to Apple... - increasing competition (Windows, Dell, etc) - after effects of the COVID-19 pandemic - criticized monopoly of iPhone's app stores.
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