Apple - Tamara Henderickson

The Apple Store's brand name and brand mark contributes to several advantages that have helped establish Apple as a powerful and recognizable brand. Global Recognition The Apple logo is one of the most iconic symbols in the world. This recognition helps establish trust and credibility among customers. Innovation & Design Apple is known for its innovation and sleek design. Its products are often associated with cutting-edge technology and aesthetically pleasing design. That is why people who appreciate style and creativity are loyal to the company. Brand Loyalty Apple has a strong customer base. They're often associated with quality, reliability and great customer service. These qualities are what drives Apple consumers to stay loyal to the brand and continue to produce more business, Product  Ecosystem Apple's brand extends beyond individual products to a whole line of products including, Macbooks, iPhones, iPads, Apple Watches, Apple TV, and more. The seamless combinat

Product Knowledge - Understand the features and specifications of the MacBook models being sold - Stay informed of the latest updates, releases and promotions from Apple Customer Identification - Identify potential customers who would be interested in purchasing a MacBook. - Understand the customers' needs and preferences for the product Introduction & Greeting - Approach customers in a friendly manner - Introduce yourself and ask if the customer is interested in a specific product Needs Assessment - Ask the customer questions so you know what they're looking for Product Demonstrations - Showcase the MacBook's features and capabilities, emphasizing those that line up with the customer's needs. - If possible, allow the customer to experience the device hands-on.

"Introducing the all-new Macbook Air with a 15-inch Liquid Retina display. Bigger than before, yet still impossibly light and thin. Supercharged by the M2 chip, the Macbook Air 15" has blazing fast performance, up to 18 hours of battery life (battery life varies by use), and 6 speakers that deliver immersive Spatial Audio. It also comes in 4 gorgeous colors - space grey, silver, midnight, and starlight." https://www.youtube.com/watch?v=51QO4pavK3A&ab_channel=Apple

There isn't  much of difference from buying an Apple product from the original Apple Store then another retail store like Best Buy except  the experience in-store. Even though other retail store may be convenient , people usually prefer to go to the Apple Store because they've received training and know the products better.