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CH. 10 - PRODUCT CONCEPTS
The Apple Store's brand name and brand mark contributes to several advantages that have helped establish Apple as a powerful and recognizable brand. Global Recognition The Apple logo is one of the most iconic symbols in the world. This recognition helps establish trust and credibility among customers. Innovation & Design Apple is known for its innovation and sleek design. Its products are often associated with cutting-edge technology and aesthetically pleasing design. That is why people who appreciate style and creativity are loyal to the company. Brand Loyalty Apple has a strong customer base. They're often associated with quality, reliability and great customer service. These qualities are what drives Apple consumers to stay loyal to the brand and continue to produce more business, Product Ecosystem Apple's brand extends beyond individual products to a whole line of products including, Macbooks, iPhones, iPads, Apple Watches, Apple TV, and more. The seamless combinat
CH. 18 - PERSONAL SELLING AND SALES MANAGEMENT
Product Knowledge - Understand the features and specifications of the MacBook models being sold - Stay informed of the latest updates, releases and promotions from Apple Customer Identification - Identify potential customers who would be interested in purchasing a MacBook. - Understand the customers' needs and preferences for the product Introduction & Greeting - Approach customers in a friendly manner - Introduce yourself and ask if the customer is interested in a specific product Needs Assessment - Ask the customer questions so you know what they're looking for Product Demonstrations - Showcase the MacBook's features and capabilities, emphasizing those that line up with the customer's needs. - If possible, allow the customer to experience the device hands-on.